Finding all important entrepreneurship terminology that you need to stay equipped with not only for your day to day needs but also while pitching to your potential investors
Oops! The bread got over. What to eat for breakfast? No worries! Simply open an app and get it delivered at your home in under 10 minutes! Yes, that’s how much these online quick commerce apps have made our lives easier. No pain of going all the way to a shop to buy little-little things. […]
Your favourite t-shirt, priced at just Rs. 299! Wow! That sounds like such a cool deal… But what if the MRP is just Rs. 300? Doesn’t sound so good when you rethink now, right? Is this the magic of number ‘9’? Nope! This is actually a really interesting pricing related marketing strategy which brands follow
The Mystery of 9s: The Power of Charm Pricing! Read More »
Gaps are meant to be filled! In the business world, finding that market gap is almost as good as a lifetime achievement award literally. Market gaps for unique products or services are the goldmine for prospective businesses and if you pick your business strategy wisely then nothing can stop you from becoming the next unicorn
Finding Gaps in the Market, Safe Guide to Identifying a Business Idea! Read More »
Ever came across a situation where you knew there’s no future but still you kept putting in your time and efforts? Sounds so foolish! But more often than not we all have committed this error in judgement, simply because we felt it was too late to redo the decision! All credit behind this goes to
Sunk Cost Fallacy: A Theory That Applies to Business and Relationships Too! Read More »
Smartphone market? Too Competitive! Like so many new brands are doing so well there but still when a new Apple iPhone launches at a huge price (the kidney selling joke never gets old here!), people go crazy and want to own it asap! Ever wondered why? Like there are so many new more affordable options
An Unusual Pricing Strategy Brands Follow, Skimming Pricing! Read More »
“Wow! My business idea is the next unicorn in the making!” Ever enjoyed this surreal feeling? But then comes in the doubts, because not every idea works (in fact the majority don’t!). Next in line is the most important thing, you take a bet on the business idea, because the best business ideas are always
How to Know if Your Business Idea Will Work? A Safe Bet: Blue Ocean Strategy! Read More »
