Brands in Spotlight

Real world businesses are the best teachers ever! This section is dedicated to a practical MBA style masterclass simply by observing the business tactics and marketing strategies of brands.

learning from Zepto's customer first brand strategy

The World of Customer First Approach in  Zepto’s Marketing Strategy: What Can We Learn From It?

Oops! The bread got over. What to eat for breakfast? No worries! Simply open an app and get it delivered at your home in under 10 minutes! Yes, that’s how much these online quick commerce apps have made our lives easier. No pain of going all the way to a shop to buy little-little things. […]

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an elephant pulling a Fevicol tub

Fevicol’s Marketing Strategy: Hidden Insights That Are Worth Noting and Applying

Real life marketing strategies of brands are sometimes a masterclass on their own! One brand that always created such wonderful digital campaigns that are still memorable is Fevicol! Their commercial ads and social media campaigns often become the talk of the town. When I saw one of their ads on TV (a funny sofa based

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Parul Gulati of Nish Hair at Shark Tank

A Marketing Masterclass: Nish Hair’s Marketing Strategy is Pure Gold!

All business lessons are incomplete without reference to real world case studies! But some of them are literally a snooze fest! Hey! No offence, but often business case studies are outdated, boring, using same age old tactics and not to forget many of them sound too good to be true. After reading at least a

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