Laws are a part of life and majorly they bring discipline! But when it comes to studying them, it almost feels like a googly (cricket vibes!). When I first read about ‘Law of returns’ in my Economics class at school, I loved it! Partially, it was because it involved a lot of numbers and calculations […]
Gaps are meant to be filled! In the business world, finding that market gap is almost as good as a lifetime achievement award literally. Market gaps for unique products or services are the goldmine for prospective businesses and if you pick your business strategy wisely then nothing can stop you from becoming the next unicorn
Finding Gaps in the Market, Safe Guide to Identifying a Business Idea! Read More »
Ever came across a situation where you knew there’s no future but still you kept putting in your time and efforts? Sounds so foolish! But more often than not we all have committed this error in judgement, simply because we felt it was too late to redo the decision! All credit behind this goes to
Sunk Cost Fallacy: A Theory That Applies to Business and Relationships Too! Read More »
Real life marketing strategies of brands are sometimes a masterclass on their own! One brand that always created such wonderful digital campaigns that are still memorable is Fevicol! Their commercial ads and social media campaigns often become the talk of the town. When I saw one of their ads on TV (a funny sofa based
Fevicol’s Marketing Strategy: Hidden Insights That Are Worth Noting and Applying Read More »
One thing we all want to ace? Time management! Time just vanishes so quickly, you blink an eye and already the next day starts. But what is time management? Just like you invest money you invest time too and when you invest time on a task that will yield max benefit relative to it, you
Looking For Time Management Tips? Opportunity Cost Theory is the Answer! Read More »
Heavy duty technical theories making a practical appearance in daily life? Sounds so nightmarish! But it’s actually super interesting. While reading about this Economics theory in my senior secondary school days, I thought it’s just another interesting concept. But it was only after a few years did I realise that I had started applying this
Who Knew Opportunity Cost Theory Applies in Daily Lives and Business Decision Making! Read More »
Smartphone market? Too Competitive! Like so many new brands are doing so well there but still when a new Apple iPhone launches at a huge price (the kidney selling joke never gets old here!), people go crazy and want to own it asap! Ever wondered why? Like there are so many new more affordable options
An Unusual Pricing Strategy Brands Follow, Skimming Pricing! Read More »
All business lessons are incomplete without reference to real world case studies! But some of them are literally a snooze fest! Hey! No offence, but often business case studies are outdated, boring, using same age old tactics and not to forget many of them sound too good to be true. After reading at least a
A Marketing Masterclass: Nish Hair’s Marketing Strategy is Pure Gold! Read More »
Love shopping? Then the ‘SALE’ period must be your favourite time! As soon as you notice that favourite product sitting since forever in your wishlist getting a price drop, you run faster than Usain Bolt to grab it before someone else buys it! Result? You get super happy because you are now a proud owner
50% Discount! How Do Brands Manage This Magic of Offering Heavy Discounts? Read More »
“Wow! My business idea is the next unicorn in the making!” Ever enjoyed this surreal feeling? But then comes in the doubts, because not every idea works (in fact the majority don’t!). Next in line is the most important thing, you take a bet on the business idea, because the best business ideas are always
How to Know if Your Business Idea Will Work? A Safe Bet: Blue Ocean Strategy! Read More »
